Marketing Intelligence
Highlighted below are multiple primary research projects that were lead by Shelly Littman. These projects include a complete market research analysis including qualitative and qualitative data such as focus groups and large scale field surveys, statistical data analysis, and synthesis of findings for prepietary business insights.
01
Enact's California Solar Homeowners Survey
This research was conducted over a 20 day period in the second quarter of 2022. This research is made by our Enact's Marketing Team, lead by Shelly Littman.
Sources of information include:
• Surveys conducted online from a third-party using a purchased panel of 500 randomized participants.
• Survey panelist were homeowners in California who have solar panels installed on their roof.
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Full report available upon request.
02
EA Sports Video Game Streamer Analysis
This project was was a 3 month qualitative and quantitative market research study in the second quarter of 2022. Th goal of this study was to analysis the behavior of online video game streamers from the age of 13-25. Statistical analysis was used to see trends in beahiors and reasonings of increasing viewership of online video game players.
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Insights available upon request.
03
Rebrand Campaign for Social Media Influencer
This was an academic mock-up for a rebranding campaign for a social media influencer, Olivia Jade, after her brand was tarnished during a public scandal regarding college admissions. Included in this campaign are goals, strategies, and tactics to increase overall positive public sentiment for her brand.
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Full report upon request.